Cheryl Jackson Oddphotog

Photography – macabre and beautiful all at once!

If you think that macabre can be beautiful, too, please view my photographic adventures – all that are cemeteries, graveyards, creepy dolls and abandonment / urban exploration. Of these various explorations, I am most drawn to the exploration of cemeteries and graveyards – they are full of history, amazing art, mystery, and stories. Stories of individuals and communities of those who are laid to rest there. My cemetery explorations have evolved from wanting to get that most creative photo, to also just documenting unique finds and doing research on those that I visit. 

 Production

Have set up and helped write various graphic standards guides. The Metris guide consisted of 6 product brands, all with their own look and feel.

Here, I had to take 6 drastically different formatted and designed packages and fit into one template.

I headed up this extensive project of versioning 28 Quick Reference Guides. For production reasons, they also had to be built in InDesign and Quark XPress. The guide is also flipped and in Hispanic. Also, required great QC detail, setting up for mechanicals and packaging for the vendor.

I worked on the Verizon account for over 6 years. Working on both digital (emails, banner resizes and other digital artwork needs) and print, some being 40+ page channel guides. I knew this brand, inside out, often getting pencil sketches from the Art Directors asking that I Iay out their designt for them. Also, required great QC detail, setting up for mechanicals and packaging for the vendor.

This print campaign was composed of many different pieces – posters (multiple versions), post cards (multiple versions), a belly band, a bottle tag, and a bus wrap. These had to be put into mechanical, with every little detail QC’d and making sure each image was high res enough for these larger pieces. Entailing many rounds of proof prints to make sure not too pixelated.

Worked on emails and banners in both Photoshop and Sketch. Also, versioned the emails from desktop to mobile and provided both banner statics and animated resizing.

I quickly moved from production artist to lead artist for Merrill Lynch local advertising, revamping the guidelines and overall process for coordinating content and delivery with Financial Advisors’ requests from all over the country. And I took the process to a new level of efficiency, achieving design cohesion and message accuracy, while continuing to produce an unprecedented amount of ads and collateral.

New responsibilities in this role included heading up the rebranding of local advertising (about 100 ads) and preparing them for a new format of MMoD (Marketing Materials on Demand). Saw the process through from the laying out of the ads, sizing into multiple sizes, releasing to the technical team and testing the ad in it’s live environment on the web until product was accurate.